Stay upfront with your customers.
Customer support, incidents, and uptime — without the tool sprawl.
For bootstrappers, B2B SaaS, and SMEs who treat support like a product, not an afterthought.
Silence has a cost. It just doesn't bill you for it.
A customer emails: "is the dashboard slow for anyone else?" You check the shared inbox — nothing. An engineer in Slack has noticed nothing. There's no status page to glance at. Three hours later, six more customers have emailed about the same incident.
Lost peace of mind. Customers don't churn over incidents; they churn when they feel like they're on their own.
Lost enterprise deals. B2B buyers check your status page before signing; a missing one signals you might not last.
Time that doesn't come back. Every incident, you write the same update in four places — work that never reaches your roadmap.
Stay upfront — so customers know you're already on it.
Stay upfront is a discipline before it's a product. When something goes wrong, your customers should see the incident named, the team on it, and an update coming — not find out from their own broken workflow.
It's one place where the team coordinates internally and where customers see the result externally — same data, both sides.
StayUpfront is the tool that makes the discipline default.
One app for your team. Not four, not five.
Your support inbox, incident timeline, web checks, knowledge base, and status page live in one workspace, on the same data. When a monitor fails, the incident is already open; when a ticket lands during an incident, the agent sees it on the ticket. One login, one bill, one place the whole context lives.
Dashboard latency · elevated error rate
Opened 12m ago
api-health check failed 2×
Incident drafted automatically · 3m ago
Checkout returns 500 on retry
Northwind
SSO redirect loop after invite
Acme Corp
What we're not.
Sentry, PostHog and Datadog watch what's happening inside your app. We watch what your customers see, and how you talk to them about it.
If "is the dashboard slow for anyone else?" is the support email you're worried about, you're in the right place. If "why did the error rate spike at 14:03?" is the question — that's a different tool.
One home for your customers when they need help.
Status, active incidents, the tickets they've raised, your recent changelog — one portal at one URL, branded as yours. When something's wrong, they see you're already on it. When they want to ask, they can. When you ship, they know. Run more than one product? Each gets its own portal on the same workspace.
See what's inside the portal90-Day Uptime
99.8%v2.4 — Better filtering in saved views
Saved views now support multi-condition filters, so you can pin the exact slice of tickets your team works from.
The backbone.
Five capabilities, one data model. Each one earns its own page — these are the short version.
Support tickets
B2B-shaped support: three SLA clocks per priority, per-customer overrides, and tickets that see their related incidents.
More about supportIncident management
One timeline per incident, with severity that maps automatically to your public status page.
More about incidentsMonitoring
Uptime checks, heartbeats, DNS and SSL monitoring — failures roll up to incidents automatically.
More about monitoringStatus pages
Custom-domain status pages driven by your real incidents, with subscriber notifications and maintenance windows.
More about status pagesDocs
Docs published to your portal, so agents answer tickets with the article that already exists.
More about DocsMeet Una — your always-on team member.
Una is the AI inside StayUpfront: it triages tickets so the urgent one rises to the top, and answers from your own docs — in your company's voice, not a generic chatbot's.
When Una replies to a customer directly, the reply is labelled — bot icon, no pretending. Most B2B tools quietly route AI replies through human-sounding names; we don't.
Customer ops shouldn't begin and end with one team. Add the whole company.
When a customer's stuck, it isn't only support's problem — the engineer who shipped the change, the founder who sold the deal, the ops person who owns the runbook are all part of the answer. They should all be in the tool.
So we don't bill per seat. Plans are sized by the customer contacts you support — the people on the other end of your tickets, portals and status pages. Not headcount.
You'll know if this is you.
No persona quiz. Just four scenes. If one of them is yours, you're in the right place.
You're still answering the support email yourself.
The product's better than the support experience around it, and you know it. You want to look like a real company to enterprise prospects who'll Google you next week — without paying enterprise prices to get there.
You're still running support out of a shared email inbox.
Nobody owns a specific ticket. Nobody knows whose turn it is. There are no SLAs to breach because there are no SLAs. You're the one getting chased for updates, instead of pushing them. You want assigned ownership, clear internal SLAs, and visibility when something's about to slip — without rebuilding the whole stack.
Your info is scattered across tools you can't see at once.
Two products, a different helpdesk for each, separate status pages, separate incident docs. Nothing rolls up. You can't see at a glance what's broken where, who's handling it, or what your customers across the portfolio are being told. No single point of control, no consistent comms.
Your status page hasn't been updated since the last outage.
It's in a separate tool nobody owns. Updating it during an incident is the third thing on your mind, not the first. Your customers have noticed.
A bit more about why I'm building this.
I've spent twenty years building software with small teams — the last few as a Fractional CTO for small B2B companies.
The same picture kept showing up: an incident in progress, a customer waiting, and the person who could fix it one Slack message away — because they weren't a "seat." Per-seat pricing taxes inviting the right people, and the tools never talked to each other, so customers found out before the team did.
So I'm building the tool I kept wishing my clients had — one workspace where support, incidents, monitoring, and the customer portal share the same data, and the whole team is invited by default.
I'm pre-launch, letting people in a few at a time so I can work with each of you directly. If that sounds like your thing — early, opinionated, in touch — drop your email below.
— Rob Gough, Founder
Be one of the first to shape what this becomes.
Private beta in a few weeks. I'm letting people in a small group at a time so I can actually work with each of you — what's working, what isn't, what to build next. The earliest people have the most influence on what this is. Drop your email and I'll be in touch when there's a slot.
Drop your emailDirect email from Rob when your slot's ready. No drip sequence.